Importance of good homepages The homepage is the most important page on most websites, and gets more page views than any other page. Of course, users don't always enter a website from the homepage. A website is like a house in which every window is also a door: People can follow links from search engines and other websites that reach deep inside your site. However, one of the first things these users do after arriving at a new site is go to the homepage.   How home pages are viewed in the business world “Home pages are the most valuable real estate in the world. … A home page’s impact on a company’s bottom line is far greater than simple measures of e-commerce revenues. The home page is your company’s face to the world. … The home page is the most important page on most Web sites and gets more page views than any other page.”—Jakob Nielsen

How users view the homepage

For many users, the home page is a place where, if they get lost, they can start their journey again. Users often want to return to a site’s home page to reorient themselves. We often see this happen during usability testing. For a business, the home page offers an opportunity to communicate their value to the world—particularly as it relates to their products and services. Therefore, ideally, a home page should reflect and balance business objectives and user needs.